Step 1: Find your product
Let's say you search a book for "dog training". The first step would therefore be to go to the Clickbank Marketplace and to take benefit of the recently introduced search feature. The outcome you get are prearranged by acceptance by default, which means that the first match will be also the top-selling product on Clickbank.
Step 2: Product reviews
What do you do first when you want to buy a new car? You surely don't go to the dealer and hand over your hard earned money right away. What you commonly do is choose a probable model and then seek for some tests or reviews in magazines or on the internet. And that's exactly what you should do next.
Assuming that the product you own an eye on is the ebook "Sit, stay, fetch", you would then go to your favorite search engine and type in the product name in quotes and the magic word "review". The outcome you will get may not all be appropriate, but you will ultimately find some reviews on "Sit, stay, fetch".
Step 3: Customer testimonials
It is quite usual for many of the Clickbank products that users send testimonials to the creator whether they preferred the product or not (but would a good businessman really publish bad testimonials on the product website?!). Assuming that the product creator is a trustworthy person those testimonials will be real and you can get quite a good impression how the clients are happy with the product they purchased.
Step 4: Extra material
Of course you will primarily be interested in the Clickbank product you buy, but it is always nice to have some extras that come with it. A list of bonuses, if any are offered, can most of the time be found at the bottom of the sales page. Simply navigate to the web site of the product and take a look at which extra goodies you will get when you buy.
Step 5: Refund policy
In October 2005 Clickbank announced an official refund guarantee for any product which allows you to get a full refund within 8 weeks after the purchase was made. After that 8 weeks the purchase is final and you can't get your money back. To guarantee consumer fulfillment, plenty of merchants offer a refund policy past that 8 weeks limit, some up to a full year. Others are even willing to give you a refund of 200% as they believe so much in their product.
Step 6: Other alternatives
While there are many actually exceptional and excellent products available at Clickbank, there are also some that just can't beat a hardcopy of a book, a retail software, etc. To be frank, why would you want to pay almost a hundred bucks for some ebook that is only 40 pages long and doesn't contain half as much information as a product available at Amazon or retail stores that costs something like 30 bucks?
Hint: The internet is the biggest information source available nowadays and if you only spend some time searching you might find out that a valuable information you require could also be available for free on a website or message board.
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