White hat optimization refers to honest SEO tactics, recognized by the search engines.
Black hat search engine optimization tactics are way to cheat your way to higher website ranks. If the search engines find out that (and they mostly do), your website will get penalized and thrown at the bottom of the search results.
Black hat actually represents illegal ways of link building.
There are 2 parts of website optimization - on-site optimization and off-site optimization.
On-site optimization refers to proper inter-linking of your website pages, domain name, page names, size of page, optimization of HTML tags (title, meta keywords, meta description, alt tags of images, h1-h6 tags, etc.) and page content.
On-site optimization represents the basics of good search engine optimization and accounts for about 25% of your site rank in search engines.
Off-site optimization refers to to gaining proper links pointing to your web pages. The most crucial thing about the linking is who the link is coming from and what the anchor text is (it needs to be relevant to your web site content).
Let's suppose we have a site A, which is about dog training, and site B, which is about money making, both linking to your website X, which is also about earning cash.
In both cases, the link's anchor text should be relevant to your website content and should contain words that you want to rank high for. Anchor texts like click or click here will be completely useless. As a matter of fact, anything other than your relevant keywords would be useless.
If we suppose that both websites, A site and site B, link to your site, X, with relevant words (such as money making), the link from page B has a higher significance than a link from page A, but both have value as they are relevant.
A link is considered a vote from one website to another. Google pagerank (Google's view of site's significance, is between 0 and 10) is another significant element for rankings on Google. The higher the pagerank of the site linking to your site, the higher the link value in Google's eyes. You should get links from all relevant pages, not just high pagerank websites.
Actually, all links with relevant anchor text, obtained in a natural way, are good for your site ranking. Never stop the linking process, even when you rank number 1 on all search engines for your desired words.
There are a lot of elements search engines consider when they rank web sites, such as page sizes (should be less than 100 KB), domain age, number and quality of links, link age and many others. It could take years for you to obtain your wanted search engine rank.
Search engine optimization is very time-consuming, but provides long-term results and is crucial for any profitable online company. If you need search engine submission or other guaranteed seo services, use an expert organic seo company to do the work for you!
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