You can either engage the all-knowingness of a Search Engine Optimization company, or if you have the time, there are some enhancements you can make to your website yourself.
Keyword Research
What keywords do you consider your customers would type in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, on account of they are increasingly specific and moreover, likely to be what your customers are looking for.
Write down as many as you can have an inkling of. Brainstorm with your bunch. Think of different words. Consider geographical phrases if they are crucial to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Attempt to make a tabulation of 20-30 keyword phrases.
Choose the two keyword phrases you anticipate would be searched for the greatest. But also remember, the more rivalry there is for a keyword, the harder it is to achieve top results. If you demand to index high in Google for the keyword "insurance", you have a very long process in front. So try your best to select two keyword phrases that are the most appropriate to you business but that are not vague nor competitive. It's a greataim to have 2 or 3 words in all phrase (e.g. "wedding catering services")
Once you've selected your two most suitable keyword phrases the next step illustrates you how to make some modifications to your home page.
Web Copy
Web copy refers to all the words or text on your website. Because content is king in the community of search engines, your keyword phrases need to be aligned strategically on your web page to assure Google that your content is highly relevant to those keywords. The more commanding they are, the more outstanding. (Keep in mind that as important as search engines are, customers come first, so make clear as day your copy also reads well.)
Here's how you can increase each keyword's prominence:
• Allocate your keywords in headings, preferably at the commencement of the heading;
• Embody keywords towards the beginning of the page;
• Bold or italicize keywords where beneficial;
• Instead of having a link to another page that says "Click here to read more ", rephrase it to include your keywords, e.g. ppc,Keyword Research,optimization
An important tip is to also embody these keywords in your HTML "title tag". Use your content management system to affect these changes yourself, or perhaps ask your web developer to do it if you're unsure how.
Once you have improved your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").
It's also good to bear in mind that search engines can only read text, not pictures. Often web developers entrench words in images to look better for website visitors or use Flash for animation, but this is a major barrier to search engines.
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